January 2017

Auto Dealer

Three Smart Tools for Successful Car Dealers

Selling cars has come a long way from the days of loud sports jackets and late night television ads. Today we use an arsenal of high tech tools that help car dealerships do everything from pinpoint the local first time buyers to highlight the latest car models in the comfort of your own home. The computer, and with it the internet, have created a whole new way for the neighborhood car dealership to not only sell well, but fine tune what it sells and how.

But some tools have begun to really stand out as the top technology that just about every successful car dealership has in its toolbox. Things like the automotive CRM software that is often provided to dealerships by the home office can make the job of selling that much easier. Still, for every piece of technology that is developed by the big guys in Detroit, there are also some free or very inexpensive tools that dealerships are learning to turn to that help sell more effectively. Here are just three that many dealerships are learning to take advantage of, to reach out to that prospective buyer and convince them that their dealership is where they need to buy their next car.


This software for creating simple to read and create newsletters has become the go-to tool for getting the word out to past customers, interested browsers and fans of a dealership brand. Email continues to be the most effective tool for connecting with prospective buyers and turning them into customers, despite the growth of social media on the web.

Creating a viable emailing list is the start, and to make it truly effective you must have buy-in from the individuals on the list. This isn’t just smart marketing, it is now the law across the country. But using this free software platform with its easy to follow templates allows dealers to showcase the latest models, tout the new features and entice readers to come in and give them a test drive. Just be sure you have included the opt out line at the bottom of your template. It not only keeps you legal, it allows your mailing list to be filled only with readers who are genuinely interested in what you are selling.

Social Media

While a website is almost a given these days, the world of car dealerships is a bit slow on the uptake when it comes to social media. This includes not only familiar sites like Facebook and Twitter but also using social media sites like Instagram to place beauty shots of the latest car models. While considering your social media campaign, don’t forget to include a blog that runs from your website and highlights changes in the industry. Making a blog informative about the industry itself can make it a must read, so make sure that visitors can sign up for email updates and always include links to blogs, social media accounts and your site on all correspondence.

Tablets and iPads

In the showroom, salespeople with tablets can become the ultimate salesperson with every detail and factual bit at their fingertips. Many dealerships are moving the financial side of the transaction to these handy little devices, making the entire process seamless. Teach is here to stay, so bringing it into the showroom, your sales campaign and part of your image is simply a smart way to not only survive but thrive in this cutthroat business.

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Mercedes Benz of Houston Texas

If you are a fan of luxury cars or even thinking about purchasing your first and happen to live in the greater Houston area, then I know just the place for you.  The Mercedes Benz in Houston, is the very definition of what a Mercedes Benz dealership strives for and embodies the values of the Mercedes Benz name. Its commitment to quality is only out matched by their dedication to their customers. Providing every aspect of service that you could need for your vehicle and the years to come. Now what are some of the things you can expect, as well as some of the staples you can look out for.

The first thing that you will notice when you get a glimpse of their lot, is how massive the building and selection they have on their property. Now, you will be hard pressed to not be able to find what you want in their inventory. Sporting all the latest models by Mercedes, alongside a pretty impressive pre-owned selection. And if for some small chance that they do not have what you want in the color you want. They can have what you want shipped from another state, as long as you don’t mind waiting a little. That’s how dedicated they are to getting you behind the wheel of the exact vehicle that you want.

Even if you are concerned about the price that is associated with Mercedes Benz, there is no need to worry. Their fine selection of Pre-owned stock, will have something that will suit your need and pocket book. Just like their newer models, pre-owned vehicles don’t just put on the lot right away. They get a look over and any issue will be correct and they will even provide you will a warranty. That’s how confident in their technicians.

Speaking of which, each technician they have on staff, has continuous training, to keep up with the latest models. They also have years of experience, knowing the exact kind of care your vehicle needs. Don’t think you care will be the only one getting the special treatment. The technician bay has glass wall to view the vehicle as it gets worked on, while you enjoy the comforts of the spacious lounge. Stocked with latest magazines and entertainment system. All which can be enjoyed while sipping coffee from their very own coffee bar. Which is complementary of course.

As you can see, the Mercedes Benz cares about the whole experience of partnering with them. From the moment, you set foot in the door, all the way to your fifth oil change. It does not matter, it is their goal to keep providing an excellent service for all its clients. So, if you live in the greater Houston area, take a look and you may be surprised at what they have and what you can get. Becusase at the end of the day, you’ll never know what to expect out of Mercedes, except that it will be great.

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